Privacy policy

Last updated: January 2, 2026

Swayra Studio Private Limited (“Swayra”, “we”, “us”, or “our”) operates this website and online store, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, store, share, and protect your personal information when you visit or use our website, place an order, interact with us, or otherwise access the Services. If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will govern matters relating to the collection and processing of personal information.

By using the Services, you confirm that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, or can reasonably be linked to you. It does not include anonymized or de-identified data. Depending on how you interact with us and applicable law, we may collect the following categories of personal information:

  • Contact details: Name, billing and shipping address, email address, phone number.

  • Financial and transaction information: Payment method and card type, partial card details processed securely by payment gateways, transaction details, and order history.

  • Account information: Username, password, preferences, and saved settings.

  • Shopping activity: Products viewed or added to cart, wishlist items, purchases, returns, exchanges, and cancellations.

  • Communications: Messages or information you share when contacting support or social channels.

  • Device and usage information: IP address, browser and device type, referring pages, and interaction with the Services (including browsing activity).

Note: We do not store full card numbers; payments are processed securely through third-party payment processors.

2. How We Collect Personal Information

We collect personal information:

  • Directly from you when you place an order, create an account, or contact us.

  • Automatically via cookies, pixels, and similar technologies.

  • From Shopify as our ecommerce platform provider.

  • From service providers including payment gateways, logistics partners, and marketing platforms.

  • From advertising, analytics, or social media partners as permitted by law.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

a. To operate and improve our Services

  • Process and deliver your orders.

  • Provide customer support.

  • Create and manage your account and authenticate logins.

  • Remember your preferences.

  • Process returns or exchanges.

  • Display relevant products and recommendations.

b. For marketing and communications

  • Send emails, SMS, or WhatsApp notifications about offers, new launches, and cart reminders (subject to your consent).

  • Display personalized ads on our site or other websites based on your activity.

  • You may opt out of marketing communications at any time by using the "unsubscribe" link in our emails or replying "STOP" to SMS/WhatsApp messages.

c. For security and fraud prevention

  • Verify identity.

  • Detect and prevent fraudulent or illegal activity.

  • Protect our systems and customers.

d. To comply with law

  • Respond to lawful requests.

  • Tax and accounting requirements.

  • Dispute resolution and enforcement of our terms.

4. Cookies and Similar Technologies

We use cookies and similar tracking tools to operate the website, remember your cart and preferences, analyze site performance, and personalize content and advertisements. You can disable cookies in your browser; however, some features may not function properly.

5. How We Share Personal Information

We may share your personal information with:

  • Shopify (our ecommerce platform provider).

  • Payment processors.

  • Logistics and courier partners (to deliver your products).

  • IT, hosting, customer service, and analytics providers.

  • Marketing and advertising partners (where legally permitted).

  • Professional advisors (legal, accounting, etc.).

  • Government authorities when required by law.

We do not sell your personal data.

6. Our Relationship with Shopify

Our store is hosted on Shopify. Shopify may process your personal information for fraud prevention, analytics, and platform improvement. To learn more about Shopify’s privacy practices, visit:

In some cases, Shopify may be independently responsible for responding to your data rights requests.

7. Children’s Data

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us and we will delete it. We do not sell or share the personal information of minors.

8. International Data Transfers

Your information may be transferred, stored, or processed outside your country, including in jurisdictions where data protection laws may differ. Where legally required (for example, transfers from the EU/UK), we use approved transfer mechanisms such as Standard Contractual Clauses.

9. Retention of Information

We retain personal information for as long as necessary to fulfill the purposes described in this policy, provide Services, comply with law, prevent fraud, and enforce our agreements. Where information is no longer required, it will be securely deleted or anonymized.

10. Your Rights and Choices

Depending on applicable law (including the DPDP Act, 2023), you may have rights to:

  • Access your data.

  • Correct inaccurate information.

  • Delete your data.

  • Withdraw consent where processing is based on consent.

  • Lodge a complaint.

You may exercise these rights by contacting us using the details below. We do not discriminate against users who exercise privacy rights.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.

12. Complaints and Grievance Officer (India – DPDP Act, 2023)

If you have concerns regarding your personal information, you may contact our Grievance Officer:

Grievance Officer Swayra Studio Private Limited Email: reach@swayra.in Address: 288, Rajendra Nagar, Bharatpur, Rajasthan – 321001

13. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted with an updated “Last updated” date.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, you may contact us at:

Email: reach@swayra.in

Phone: +91-9660846710

Postal Address: Swayra Studio Private Limited 288, Rajendra Nagar Bharatpur, Rajasthan – 321001 India

Legal Note: This Privacy Policy is provided for general informational purposes and does not constitute legal advice. You should consult your legal counsel for specific compliance guidance.