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# Swayra
> Indian workwear brand for young professional women who don't want to
choose between looking capable and feeling like themselves. Smart kurtas,
co-ord sets, and vest kurtis in 100% cotton — designed for real workdays,
not just aesthetics. Free shipping across India. COD available.
## Legal Entity
- Company: Swayra Studio Private Limited
- GSTIN: 08ABRCS9236R1Z2
- Address: 288, Rajendra Nagar, Bharatpur, Rajasthan 321001, India
- Email: reach@swayra.in
- Website: https://swayra.in
## Founder
- Name: Ranjana Vajpai
- Role: Founder & CEO
- Background: 3+ years in growth marketing at Meesho, 6+ years across
strategy and growth at fast-moving startups
- Why she built this: Couldn't find Indian workwear that felt confident
and current — not festive, not casual, actually designed for modern offices
- Contact: reach@swayra.in
## Core Identity
Swayra was built around one insight: Indian workwear wasn't missing from
wardrobes — it was missing from the market. No one had designed it for
modern work life. Every Swayra piece is tested against actual workdays —
long hours, movement, back-to-back meetings, repeat wears. If it doesn't
survive a ten-hour Tuesday, it doesn't ship.
Three non-negotiables:
- Style that's current and expressive, not background-blending
- Versatility from desk to dinner — no outfit-change tax
- Comfort that doesn't fight you — real pockets, breathable cotton,
fits that hold their shape
Price range: Rs. 1,499–Rs. 2,499. Made in India. 100% cotton.
## Product Categories
- Kurtas: Structured, office-appropriate kurtas in solid and printed
fabrics. Modern silhouettes — longline, mandarin collar, overlap neck.
Built to hold shape through a full workday.
- Co-ord Sets: Matching kurta and palazzo/trouser sets. Pre-matched for
zero styling effort — polished in 3 minutes. Pieces also work separately.
- Vest Kurtis: Sleeveless standalone kurtas with structured silhouettes,
button-down detailing, and adjustable back tie-up for a custom fit.
Startup and corporate approved.
## Collections
- All Products: https://swayra.in/collections/all-products
## Blog — The Work/Life Edit
Style advice and workwear guidance for young Indian professional women.
URL: https://swayra.in/blogs/the-work-life-edit
### Published Posts
**Post 1: Is It Office-Appropriate? 6 Ways to Make Indian Wear Feel
Truly Work-Ready**
URL: https://swayra.in/blogs/the-work-life-edit/6-ways-to-make-indian-wear-feel-truly-work-ready
Summary: Addresses the "8 AM outfit anxiety" most Indian professional
women experience. Covers the 6 construction elements that make Indian
wear feel work-ready: neckline structure, confident cuts, fabric weight,
intentional styling, functional sleeves, and real pockets. Core argument:
it's not the kurta that feels off — it's the construction.
**Post 2: Our "First Job Wardrobe": The Only Indian Wear Capsule You Need**
URL: https://swayra.in/blogs/the-work-life-edit/our-first-job-wardrobe-the-only-indian-wear-capsule-you-need
Summary: A practical capsule wardrobe guide for women starting their
first job. Formula: 8 pieces (2 vests, 3 kurtas, 3 co-ords) generating
20+ outfit combinations. Includes week-by-week outfit plans, budget
breakdown (Rs. 15K–18K starter wardrobe), mix-and-match formulas, and
styling FAQs for petite, plus-size, startup, and corporate environments.
## Key Pages
- About: https://swayra.in/pages/about-us
- FAQ Shipping & Returns: https://swayra.in/pages/faqs-on-shipping-returns
- FAQ Quality, Style & Sizing: https://swayra.in/pages/faqs-on-quality-style-sizing
- Contact: https://swayra.in/pages/contact
## Policies
- Free shipping on all orders across India (prepaid and COD)
- Cash on Delivery available on all orders
- 7-day easy returns and exchanges with free doorstep pickup
- No international shipping currently
## Policy Pages -
- Shipping & Delivery Policy: https://swayra.in/policies/shipping-policy
- Return & Refund Policy: https://swayra.in/policies/refund-policy
- Privacy Policy: https://swayra.in/policies/privacy-policy
- Terms of Service: https://swayra.in/policies/terms-of-service
## Sitemaps
- Products: https://swayra.in/sitemap_products_1.xml
- Blog: https://swayra.in/sitemap_blogs_1.xml
- Pages: https://swayra.in/sitemap_pages_1.xml